Connect with your ideal customers

Get the innovative market research, marketing strategy, & brand storytelling you need to drive sustainable growth

  • Are you seeking new ways to stand out within your market?

  • Are you clearly communicating your value to your customers?

  • Are you optimizing your marketing content and strategy?

  • Is your marketing strategy grounded in market research?

  • Do you worry your latest product launch or marketing campaign might fall flat?

  • Does your organization need fractional marketing leadership?

Let us help you cut through the clutter

Noel & Co. is a Certified B Corporation marketing & strategy consultancy that works with mission-driven organizations to achieve sustainable growth and scale your positive impact by empowering you to develop a holistic marketing strategy and build deeper relationships with your ideal customers.

You have an inspiring story to tell, but do your ideal customers know it?

To amplify your impact - your ideal customers need to know your brand's mission, care about it, and be invited to be part of it.

A woman and men smiling at computer

Your Marketing should cultivate genuine connection

It is estimated that we each encounter between 6,000 to 10,000 ads every single day.

This information is coming at us at the same time our attention is being pulled away in so many different directions - by the demands of our jobs, distractions on social media, binge-watching Netflix, hopefully getting some exercise, and, of course, dedicating time to our relationships that matter most to us - our friends and family.

You have a game-changing product or service that can make a positive impact and it's our job to ensure you get the right message in front of the right people, at the right time, in a way that will spark and cultivate genuine relationships.

You don’t want to spam people with impersonal emails, text messages, or cold calls. Or, even worse, bore someone to tears with your marketing content.

... with your ideal customers

Your ideal customers are the people that your product or service is going to genuinely make their lives better.

They need you… but they aren't going to realize it if they don't know or care that you and your brand exist.

First, you have to get their attention amidst the "noise."

Then, they have to "get it" - what you do, why it matters, and why they specifically should care.

To inspire them to give you their precious time and attention, you have to tell stories that inspire, engage, and invite your customers to be part of your organization's bigger mission.

Your ideal customers need to feel seen by you. You need to speak their language, understand their needs, demonstrate how your company will make their life better, and show that you genuinely care about making a positive impact.

Noel & Co. was founded to help you be seen and heard by your ideal customers, so that, together, we can amplify your impact.

Person holding cellphone with social media alerts and heart bubbles drawn above it

Grounded in Market Research and a Data-Driven Strategy

What does it take to make sure your ideal customers feel seen and heard?

We believe that marketing should be grounded in research.

We start every project by doing a deep dive into understanding your ideal customer(s), what they actually care about, and why your brand matters to them.

Based on our research, we work with you to:

  • Ensure you have a solid brand and marketing communications foundation
  • Elevate your storytelling to ensure your message is truly compelling
  • Test and iterate to identify the best marketing channels and strategies for you to tell your story and build meaningful connections

From conducting A/B tests to diving into your marketing analytics, we're your partner in optimizing your marketing's return on investment. 

We've worked with 70+ mission-driven organizations to amplify their positive impact including:

Image of logos for Peacock Alley, Lo and Behold naturals, YouEmbark, North Carolina Business Council, Raleigh Founded, Unity Web Agency, Burny Wild's, Vista Caballo, Thread Capital, Participate Learning, Pocket PhD, The Mercantile, Accelerate the Climb, Memento & Muse, & The Daniel Center

Being a mission-driven company gives you a competitive advantage:

70% of consumers in a 2021 global market research study indicated that they buy from brands that reflect their own values*

Our Latest Work

Peacock Alley

Creating and Optimizing a Personalized Ecommerce Customer Experience

Ecommerce Email Marketing Strategy I SMS Marketing Launch Strategy I Optimization I Data-Driven Marketing


Building The Foundation For Email Optimization

Ecommerce Email Marketing Strategy | Optimization Roadmap | Implementation Support | Data-Driven Marketing

Thread Capital

Bringing Capital, Coaching, and Connections to More Small Businesses

Holistic Marketing Strategy I Marketing Communications I Copywriting I Team Workshops I Fractional Leadership

North Carolina Business Council

Clarifying Marketing Messaging for Greater Impact

Holistic Marketing Strategy I Customer Persona Development I Marketing Communications I Copywriting

Our Process

  • Research

We always begin every engagement by conducting research. We'll ensure that we leverage you and your organization's internal expertise, review any market research you've already conducted, and analyze your current marketing collateral. When appropriate, we'll conduct internal and external stakeholder research. We're experienced in conducting both qualitative and quantitive research. Depending upon our approach, we can facilitate a workshop or series of workshops to gain further insights.

  • Plan

Based on the insights gained from our research, we’ll develop a holistic marketing plan, which depending upon our engagement's goals, can include which marketing channels to prioritize and strategies for helping cut through the clutter. When appropriate, we'll also help you refine your brand story and positioning. We often find that our customers have 20+ great things they could say about their brand. Our research will inform the top messages you should emphasize and how your brand can better speak your ideal customer’s language.

  • Execute

We don’t just hand you a plan and walk away. We want to make sure you have the fractional marketing leadership you need to fully implement your marketing strategy. We've helped organizations hire marketing teams and effectively manage marketing contractors. We're also happy to collaborate with your current vendors or connect you with our marketing partners to support your design, video marketing, SEO optimization, marketing automation, and paid digital advertising needs.

  • Measure

We believe that a good marketing strategy is developed as a series of hypotheses to test. While market research gives us the best chance of developing a strong hypothesis, each marketing strategy should be tested and refined over time. We’ll develop a measurement strategy to ensure your marketing is making a positive impact on your organization as well as work with you to continue optimizing your marketing's ROI.

Why choose Noel & Co.?

The ultimate reward for us is happy clients that are able to achieve their goals.

Shannon O'Shea - Director of Operations at Thread Capital

Shannon O'Shea

Director of Operations, Thread Capital

"Noel & Co. dove head-first into the research, gathering insights from the team, from previous research, and from the competitive landscape. They quickly turned that research into an insightful, strategic roadmap and a job description for a role that would help us execute on that roadmap. They have a talent for sifting through the noise and extracting what is most important to focus on and really helped our team start to develop the skills necessary to do the same. Life is much less uncertain now, and the team is more closely aligned on our strategy and how to achieve it... We've continued to work with Noel & Co. for ongoing fractional marketing leadership support to keep marketing and communications momentum, on-boarding our new candidate, filling any marketing skills gaps we have, developing materials for us, and being our trusted partner in marketing strategy."

Headshot of Vicki Lee Parker, Executive Director of the NCBC

Vicki Lee Parker-High

Executive Director, The North Carolina Business Council

"We called Christina as we approached our five-year anniversary and determined that we needed to refine our target market and messaging. Christina and the Noel & Co. team became our compass. Their keen analysis of our company gave us the ability to focus and see where we were headed. They also provided a creative, strategic roadmap on how to achieve our business growth goals that we follow to this day. Another plus is that Christina is an absolute pleasure to work with!"

Alisa Herr Headshot

Alisa Herr

Founder, Unity Web Agency

"Noel & Co. has worked with my company for the last three years to help us (first) stabilize and (then) thrive. Noel & Co. helped us improve our marketing and business development process, allowing us to land more qualified leads, grow our team, and cut our expenses so much so that our net increased by 400%! Noel & Co. also helped lead multiple design thinking workshops with our customers to clarify their brand messaging and better inform the website design process. They bring a breadth of innovation and marketing expertise to everything they do. Trust me, you want to get some Noel & Co. magic!"

Emily Crookston Headshot

Emily Crookston

Founder & CEO, Pocket PhD

“Noel & Co. created a marketing plan and strategy for my business that I'll be using for the next 6 months to a year. The process was so efficient and easy. I filled out a questionnaire, then we did a strategy session to figure out a plan that works for me. Christina worked one-on-one with me to brainstorm content ideas, figure out which platforms will help me gain visibility, and come up with campaigns I can roll out over the next several months. If your marketing plan is like tossing spaghetti against the wall, you need Noel & Co.’s help.”

Lisa Arie headshot

Lisa Arie

Co-Founder & CEO, Vista Caballo

“We hired Noel & Co. for strategic support during a website redesign as we streamlined our service offerings. Christina is fabulous. She conducted research, identified our core value proposition, and helped update our website text in a focused comprehensive manner. Our work together has resonated well with our customers and has given my team a clear path forward as we equip top performers to become unstoppable conscious leaders.”

Lucy Hayhurst Headshot

Lucy Hayhurst

President, Well Balanced Nutrition, LLC

"We hired Christina and her company Noel & Co. to help us with marketing our new online meal planning course and it was such a good decision. I'm so glad we did that. Christina was so vital to helping us get outside of our comfort zone with marketing. We, myself and my business partner, would often find ourselves feeling bad about emailing people and Christina helped with the road map that she created with us and the time she gave us and the wisdom she shared through the marketing process. It was such a great experience. It was hard but rewarding... I definitely recommend if you are looking for some more support for your communications and marketing you check out Noel & Co."

Have a project you'd like to discuss?