Are you seeking new ways to stand out within your market?
Do you wonder whether you're focusing your energy and resources on the right strategies?
Are you optimizing your marketing content with A/B testing?
Are you clearly communicating your value to your customers?
Do you worry your latest product launch or marketing campaign might fall flat?
Does your organization need fractional marketing leadership?
Is your marketing capturing people's attention?
It is estimated that we each encounter between 6,000 to 10,000 ads every single day.
This overwhelming volume of information is being thrown at us at the same time our attention is being pulled away in so many different directions - by the demands of our jobs, distractions on social media, binge-watching Netflix, hopefully getting some exercise, and, of course, dedicating time to our relationships that matter most to us - our friends and family.
You have a game-changing product or service that can make a positive impact and it's our job to ensure you get the right message in front of the right people, at the right time, in a way that will spark and cultivate genuine relationships.
You don’t want to spam people with impersonal emails, text messages, or cold calls.
Or, even worse, bore someone to tears with your content.
Is your marketing driving results?
Your ideal customers need you… but they aren't going to realize it if they don't know or care that you and your brand exist.
We've seen firsthand that market research can help your organization:
- Clarify your messaging to ensure your ideal customers "get it" - what you do and why it matters
- Make sure you are speaking their language
- Deeply understand their needs based on both their explicit and implicit needs
- Clearly demonstrate why they should invest in your solution over the competition
Market research can give you the insights you need to provide your ideal customers with the content, solutions, and personalized experience they want.
What problems can we help you solve?
Three of the top challenges our clients face in connecting with their ideal customers that we can help you tackle are:
1. Wanting guidance on where to focus your marketing efforts
There are so many different ways you can approach your investment in marketing.
We can conduct research to ensure you have the insights you need to feel confident you're focusing your time, energy, and precious resources in the most strategic way possible to achieve your goals.
2. Struggling with limited capacity
When you're working to scale your impact it takes a lot of hard work to develop AND intentionally execute your marketing strategy.
Whether it doesn't make sense to invest in full-time marketing leadership or your marketing leadership would benefit from additional strategic support through market research, customer insights, and/or campaign execution - we can provide fractional leadership and implementation support to take your strategy from idea to successful execution.
3. Wanting support from an outside firm to "see the forest from the trees"
We can be the bridge between you and your customers.
From developing a research-informed go-to-market strategy to conducting customer interviews to help you identify growth opportunities to optimizing your email and SMS marketing strategy to drive ROI while building customer loyalty, we can help drive profitable growth.
4. Needing market research to answer strategic questions
If you're trying to develop a go-to-market strategy, identify opportunities for new potential product or service offerings, or want to ensure your marketing is truly achieving your goals, we can develop a market research strategy to get the insights you need.
We've worked with 70+ mission-driven organizations to amplify their positive impact including:
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Why choose Noel & Co.?
The ultimate reward for us is happy clients that are able to achieve their goals.