Connect with your ideal customers

Get the innovative market research, marketing strategy, & storytelling you need to drive sustainable growth

  • Are you not sure how to develop an effective marketing strategy?

  • Do you need help standing out within your market?

  • Do you worry that you're not clearly communicating to your customers?

  • Do you want to make sure you invest your marketing budget wisely?

  • Do you worry your latest product launch or marketing campaign might fall flat?

  • Have you wondered what it's going to take to become a market leader?

Let us help you cut through the clutter

Noel & Co. is a Certified B Corporation marketing & strategy consultancy that works with mission-driven organizations to achieve sustainable growth and scale your positive impact by empowering you to develop a holistic marketing strategy and build deeper relationships with your ideal customers.

Our Latest Work

Peacock Alley

A Personalized Journey

Ecommerce Email Marketing Strategy I SMS Marketing Launch Strategy I Optimization I Data-Driven Marketing

Thread Capital

Capital, Coaching, and Connections

Holistic Marketing Strategy I Marketing Communications I Copywriting I Team Workshops I Fractional Leadership

North Carolina Business Council

Clarifying Marketing Messaging for Greater Impact

Holistic Marketing Strategy I Customer Persona Development I Marketing Communications I Copywriting

We've worked with 70+ mission-driven organizations including:

Image of logos for Peacock Alley, Lo and Behold naturals, YouEmbark, North Carolina Business Council, Raleigh Founded, Unity Web Agency, Burny Wild's, Vista Caballo, Thread Capital, Participate Learning, Pocket PhD, The Mercantile, Accelerate the Climb, Memento & Muse, & The Daniel Center

Our Process

Our proven process was developed to help you develop the holistic marketing strategy you need to cut through the clutter.

  • Research

  • Plan

  • Execute

  • Measure

We custom design each project to meet your unique needs. Typically we'll begin with a strategic workshop with you and your team. Then, based on the insights gained, we'll develop a marketing plan to help your organization connect with its key stakeholders. From there, we can lead you through the implementation of the plan and measure the outcomes for continuous improvement.

Why choose Noel & Co.?

The ultimate reward for us is happy clients that are able to achieve their goals.

Shannon O'Shea - Director of Operations at Thread Capital

Shannon O'Shea

Director of Operations, Thread Capital

"Noel & Co. dove head-first into the research, gathering insights from the team, from previous research, and from the competitive landscape. They quickly turned that research into an insightful, strategic roadmap and a job description for a role that would help us execute on that roadmap. They have a talent for sifting through the noise and extracting what is most important to focus on and really helped our team start to develop the skills necessary to do the same. Life is much less uncertain now, and the team is more closely aligned on our strategy and how to achieve it... We've continued to work with Noel & Co. for ongoing fractional marketing leadership support to keep marketing and communications momentum, on-boarding our new candidate, filling any marketing skills gaps we have, developing materials for us, and being our trusted partner in marketing strategy."

Headshot of Vicki Lee Parker, Executive Director of the NCBC

Vicki Lee Parker-High

Executive Director, The North Carolina Business Council

"We called Christina as we approached our five-year anniversary and determined that we needed to refine our target market and messaging. Christina and the Noel & Co. team became our compass. Their keen analysis of our company gave us the ability to focus and see where we were headed. They also provided a creative, strategic roadmap on how to achieve our business growth goals that we follow to this day. Another plus is that Christina is an absolute pleasure to work with!"

Alisa Herr Headshot

Alisa Herr

Founder, Unity Web Agency

"Noel & Co. has worked with my company for the last three years to help us (first) stabilize and (then) thrive. Noel & Co. helped us improve our marketing and business development process, allowing us to land more qualified leads, grow our team, and cut our expenses so much so that our net increased by 400%! Noel & Co. also helped lead multiple design thinking workshops with our customers to clarify their brand messaging and better inform the website design process. They bring a breadth of innovation and marketing expertise to everything they do. Trust me, you want to get some Noel & Co. magic!"

Emily Crookston Headshot

Emily Crookston

Founder & CEO, Pocket PhD

“Noel & Co. created a marketing plan and strategy for my business that I'll be using for the next 6 months to a year. The process was so efficient and easy. I filled out a questionnaire, then we did a strategy session to figure out a plan that works for me. Christina worked one-on-one with me to brainstorm content ideas, figure out which platforms will help me gain visibility, and come up with campaigns I can roll out over the next several months. If your marketing plan is like tossing spaghetti against the wall, you need Noel & Co.’s help.”

Lisa Arie headshot

Lisa Arie

Co-Founder & CEO, Vista Caballo

“We hired Noel & Co. for strategic support during a website redesign as we streamlined our service offerings. Christina is fabulous. She conducted research, identified our core value proposition, and helped update our website text in a focused comprehensive manner. Our work together has resonated well with our customers and has given my team a clear path forward as we equip top performers to become unstoppable conscious leaders.”

Lucy Hayhurst Headshot

Lucy Hayhurst

President, Well Balanced Nutrition, LLC

"A few months ago we hired Christina and her company Noel & Co. to help us with marketing our new online meal planning course and it was such a good decision. I'm so glad we did that. Christina was so vital to helping us get outside of our comfort zone with marketing. We, myself and my business partner, would often find ourselves feeling bad about emailing people and Christina helped with the road map that she created with us and the time she gave us and the wisdom she shared through the marketing process. It was such a great experience. It was hard but rewarding... I definitely recommend if you are looking for some more support for your communications and marketing you check out Noel & Co."

Have a project you'd like to discuss?