The research-informed marketing strategy you need to drive sustainable growth

Uncovering customer truths through deep listening and compassionate observation for mission-driven organizations

  • Are you seeking new ways to stand out within your market?

  • Do you wonder whether you're focusing your energy and resources on the right strategies?

  • Are you optimizing your marketing content with A/B testing?

  • Are you clearly communicating your value to your customers?

  • Do you worry your latest product launch or marketing campaign might fall flat?

  • Does your organization need fractional marketing leadership?

cut through the clutter

Noel & Co. is a Certified B Corporation marketing and strategy consultancy with a focus on customer-centric and data-driven market research to empower you to scale your positive impact.

A woman and men smiling at computer

Is your marketing capturing people's attention?

It is estimated that we each encounter between 6,000 to 10,000 ads every single day.

This overwhelming volume of information is being thrown at us at the same time our attention is being pulled away in so many different directions - by the demands of our jobs, distractions on social media, binge-watching Netflix, hopefully getting some exercise, and, of course, dedicating time to our relationships that matter most to us - our friends and family.

You have a game-changing product or service that can make a positive impact and it's our job to ensure you get the right message in front of the right people, at the right time, in a way that will spark and cultivate genuine relationships.

You don’t want to spam people with impersonal emails, text messages, or cold calls.

Or, even worse, bore someone to tears with your content.

To amplify your impact - your ideal customers need to know your brand's mission, care about it, and be invited to be part of it.

Is your marketing driving results?

Your ideal customers need you… but they aren't going to realize it if they don't know or care that you and your brand exist.

We've seen firsthand that market research can help your organization:

  • Clarify your messaging to ensure your ideal customers "get it" - what you do and why it matters
  • Make sure you are speaking their language
  • Deeply understand their needs based on both their explicit and implicit needs
  • Clearly demonstrate why they should invest in your solution over the competition

Market research can give you the insights you need to provide your ideal customers with the content, solutions, and personalized experience they want. 

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Actionable Market Research and a Data-Driven Insights

Market research is KEY to developing a marketing strategy that will drive sustainable growth.

We start every project by doing a deep dive into understanding your ideal customer(s), what they actually care about, and why your brand matters to them.

Based on our research, we can then work with you to:

  • Ensure you have a solid brand and marketing communications foundation
  • Elevate your storytelling to ensure your message is truly compelling
  • Test and iterate to identify the best marketing channels and strategies for you to tell your story and build meaningful connections

From conducting A/B tests to diving into your marketing analytics, we're your partner in optimizing your marketing's return on investment. 

We also don't just hand you a strategy and walk away - we can support you from strategy development through execution.

What problems can we help you solve?

Three of the top challenges our clients face in connecting with their ideal customers that we can help you tackle are:

1. Wanting guidance on where to focus your marketing efforts

There are so many different ways you can approach your investment in marketing.

We can conduct research to ensure you have the insights you need to feel confident you're focusing your time, energy, and precious resources in the most strategic way possible to achieve your goals. 

 

2. Struggling with limited capacity

When you're working to scale your impact it takes a lot of hard work to develop AND intentionally execute your marketing strategy.

Whether it doesn't make sense to invest in full-time marketing leadership or your marketing leadership would benefit from additional strategic support through market research, customer insights, and/or campaign execution - we can provide fractional leadership and implementation support to take your strategy from idea to successful execution.

 

3. Wanting support from an outside firm to "see the forest from the trees"

We can be the bridge between you and your customers.

From developing a research-informed go-to-market strategy to conducting customer interviews to help you identify growth opportunities to optimizing your email and SMS marketing strategy to drive ROI while building customer loyalty, we can help drive profitable growth.

 

4. Needing market research to answer strategic questions

If you're trying to develop a go-to-market strategy, identify opportunities for new potential product or service offerings, or want to ensure your marketing is truly achieving your goals, we can develop a market research strategy to get the insights you need.

We've worked with 70+ mission-driven organizations to amplify their positive impact including:

Image of logos for Peacock Alley, Lo and Behold naturals, YouEmbark, North Carolina Business Council, Raleigh Founded, Unity Web Agency, Burny Wild's, Vista Caballo, Thread Capital, Participate Learning, Pocket PhD, The Mercantile, Accelerate the Climb, Memento & Muse, & The Daniel Center

Our Latest Work

Peacock Alley

Creating and Optimizing a Personalized Ecommerce Customer Experience

Ecommerce Email Marketing Strategy I SMS Marketing Launch Strategy I Optimization I Data-Driven Marketing

Snacktivist

Building The Foundation For Email Optimization

Ecommerce Email Marketing Strategy | Optimization Roadmap | Implementation Support | Data-Driven Marketing

Thread Capital

Bringing Capital, Coaching, and Connections to More Small Businesses

Holistic Marketing Strategy I Marketing Communications I Copywriting I Team Workshops I Fractional Leadership

North Carolina Business Council

Clarifying Marketing Messaging for Greater Impact

Holistic Marketing Strategy I Customer Persona Development I Marketing Communications I Copywriting

Our Process

  • Research

We always begin every engagement by conducting research. We'll ensure that we leverage you and your organization's internal expertise, review any market research you've already conducted, and analyze your current marketing collateral. When appropriate, we'll conduct internal and external stakeholder research. We're experienced in conducting both qualitative and quantitive research. Depending upon our approach, we can facilitate a workshop or series of workshops to gain further insights.

  • Plan

Based on the insights gained from our research, we’ll develop a holistic marketing plan, which depending upon our engagement's goals, can include which marketing channels to prioritize and strategies for helping cut through the clutter. When appropriate, we'll also help you refine your brand story and positioning. We often find that our customers have 20+ great things they could say about their brand. Our research will inform the top messages you should emphasize and how your brand can better speak your ideal customer’s language.

  • Execute

We don’t just hand you a plan and walk away. We want to make sure you have the fractional marketing leadership you need to fully implement your marketing strategy. We've helped organizations hire marketing teams and effectively manage marketing contractors. We're also happy to collaborate with your current vendors or connect you with our marketing partners to support your design, video marketing, SEO optimization, marketing automation, and paid digital advertising needs.

  • Measure

We believe that a good marketing strategy is developed as a series of hypotheses to test. While market research gives us the best chance of developing a strong hypothesis, each marketing strategy should be tested and refined over time. We’ll develop a measurement strategy to ensure your marketing is making a positive impact on your organization as well as work with you to continue optimizing your marketing's ROI.

Why choose Noel & Co.?

The ultimate reward for us is happy clients that are able to achieve their goals.

Shannon O'Shea - Director of Operations at Thread Capital

Shannon O'Shea

Director of Operations, Thread Capital

"Noel & Co. dove head-first into the research, gathering insights from the team, from previous research, and from the competitive landscape. They quickly turned that research into an insightful, strategic roadmap and a job description for a role that would help us execute on that roadmap. They have a talent for sifting through the noise and extracting what is most important to focus on and really helped our team start to develop the skills necessary to do the same. Life is much less uncertain now, and the team is more closely aligned on our strategy and how to achieve it... We've continued to work with Noel & Co. for ongoing fractional marketing leadership support to keep marketing and communications momentum, on-boarding our new candidate, filling any marketing skills gaps we have, developing materials for us, and being our trusted partner in marketing strategy."

Headshot of Vicki Lee Parker, Executive Director of the NCBC

Vicki Lee Parker-High

Executive Director, The North Carolina Business Council

"We called Christina as we approached our five-year anniversary and determined that we needed to refine our target market and messaging. Christina and the Noel & Co. team became our compass. Their keen analysis of our company gave us the ability to focus and see where we were headed. They also provided a creative, strategic roadmap on how to achieve our business growth goals that we follow to this day. Another plus is that Christina is an absolute pleasure to work with!"

Alisa Herr Headshot

Alisa Herr

Founder, Unity Web Agency

"Noel & Co. has worked with my company for the last three years to help us (first) stabilize and (then) thrive. Noel & Co. helped us improve our marketing and business development process, allowing us to land more qualified leads, grow our team, and cut our expenses so much so that our net increased by 400%! Noel & Co. also helped lead multiple design thinking workshops with our customers to clarify their brand messaging and better inform the website design process. They bring a breadth of innovation and marketing expertise to everything they do. Trust me, you want to get some Noel & Co. magic!"

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Emily Crookston

Founder & CEO, Pocket PhD

“Noel & Co. created a marketing plan and strategy for my business that I'll be using for the next 6 months to a year. The process was so efficient and easy. I filled out a questionnaire, then we did a strategy session to figure out a plan that works for me. Christina worked one-on-one with me to brainstorm content ideas, figure out which platforms will help me gain visibility, and come up with campaigns I can roll out over the next several months. If your marketing plan is like tossing spaghetti against the wall, you need Noel & Co.’s help.”

Lisa Arie headshot

Lisa Arie

Co-Founder & CEO, Vista Caballo

“We hired Noel & Co. for strategic support during a website redesign as we streamlined our service offerings. Christina is fabulous. She conducted research, identified our core value proposition, and helped update our website text in a focused comprehensive manner. Our work together has resonated well with our customers and has given my team a clear path forward as we equip top performers to become unstoppable conscious leaders.”

Lucy Hayhurst Headshot

Lucy Hayhurst

President, Well Balanced Nutrition, LLC

"We hired Christina and her company Noel & Co. to help us with marketing our new online meal planning course and it was such a good decision. I'm so glad we did that. Christina was so vital to helping us get outside of our comfort zone with marketing. We, myself and my business partner, would often find ourselves feeling bad about emailing people and Christina helped with the road map that she created with us and the time she gave us and the wisdom she shared through the marketing process. It was such a great experience. It was hard but rewarding... I definitely recommend if you are looking for some more support for your communications and marketing you check out Noel & Co."

Ready to amplify your impact with a research-informed marketing strategy?