Our mission is to amplify yours

We have spent the last 10+ years working with mission-driven organizations to drive sustainable growth.

In order to bring you the strategic insights and marketing support you need, the Noel & Co. team partners with experts across the field of marketing including seasoned marketing executives, web designers, graphic designers, content marketers, and UX experts.


As a Certified B Corporation, we're part of a global movement of leaders committed to using their business as a force for good.

First and foremost, our mission is to amplify yours.

We do this by focusing on ROI. Some of our proud success stories include:

  • Doubling the conversion rate and spend per customer for our ecommerce clients.
  • Landing the largest client one digital agency had ever had through organic search within 4 months of launching their pillar page.
  • Helping one client avoid months of wasted time and at least 5 figures of marketing dollars in investment focusing on the wrong target customer based on the research insights gained.


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Cutting edge market research

We are building a community of people that want to buy “better.”

By choosing to work with Noel & Co., you are also opening up the opportunity to connect with better made easy - a sustainability-focused online store that makes it super easy for you to curate thoughtful gifts that give back.

For you, this means working with a consultancy that is managing its own sizable marketing budget and is constantly testing best practices in storytelling and driving sustainable growth by scaling our own brand.

And if your organization sells a product, it also means access to the ultimate A/B testing grounds to explore ways to better engage with new audiences.

Wondering which color will sell? Which product name drives higher click rate?

We can answer these questions and more before you begin selling on your site.



At Noel & Co. we also want to see a future where the next generation of mission-driven entrepreneurs has the community and strategic support they need to thrive.

To make this happen we've both coached and hosted events for hundreds of founders.

We're currently in the beta version of a course to help founders figure their sh*t out.

If you or any founders you know could benefit from having more community and strategic support, be sure to check out the FYSO website at fyso.co.


When you work with Noel & Co.:

You're supporting a women-led social enterprise that lives its values.

  • We donate, at minimum, 5% of our profits to local non-profit organizations.
  • We are committed to being good environmental stewards in how we operate.
  • We source our vendors locally, when possible, and limit our waste.


Our Team

Founder & Principal

Christina Marie Noel is an award-winning social entrepreneur, Marketing Strategist, & speaker that specializes in helping organizations thrive and scale through customer research, design thinking, strategy, workshops, and storytelling.

Christina is passionate about using business as a force for good and has experience working with more than 50 mission-driven organizations on marketing & strategy. She has been a champion of the B Corp movement for more than eight years and in 2015 she was recognized with the B Corp MVP Award, given annually to the single person worldwide who made the most contributions to building the B Corp movement. She also runs the FYSO Accelerator, a program created to give mission-driven founders a safe space to test their ideas and build their entrepreneurial leadership skills, in community.

Christina has an MBA in Marketing & Entrepreneurship from the University of Georgia’s Terry College of Business and a BA in Economics and Music Performance from the University of North Carolina at Chapel Hill where she graduated with honors and as a member of Phi Beta Kappa.

Digital Marketing and Operations Manager

Alicia Hawes is the founder of Three Birdies Desk and Design, a social media and online business management agency that specializes in business operations, organic Instagram growth, and content marketing. 

Alicia loves creating streamlined processes to improve the efficiency of business operations. Additionally, she is passionate about brand storytelling and finding unique ways to connect with a brand's audience to make a lasting impression. 

Outside of her work, Alicia is an avid reader and enjoys spending time with her husband, children, and three dogs.

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Marketing Strategist

Kayleigh Poss graduated from the University of Wisconsin-Whitewater where she earned a BBA double majoring in General Management with an emphasis in Nonprofit Organizations & Entrepreneurship. After graduating in December 2018, she moved down to Raleigh, NC to pursue a career in digital marketing. Through working with 30+ mission-driven organizations, she has found her niche as a marketing strategist and operations manager.

Kayleigh is passionate about marketing, entrepreneurship, and community-driven organizations. She aims to one day run her own non-profit organization and give back to the community.

Marketing Strategist

Sarah Lutot is a communications specialist, equity advocate, and devoted bookworm.

In line with her role as a Noel & Co. Marketing Strategist, Sarah serves nonprofit and mission-driven organizations through digital marketing. She thrives in advocacy-based communications projects in which she can drive with both her heart and her head.

Sarah graduated from the University of Delaware in 2022 with a dual BA in Women & Gender Studies and English.

Strategic Collaborators

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Alisa Herr

Founder & CEO, Unity Web Agency

Alisa Herr is passionate about lifting up those who use their talents as a force for good, and she established Unity Web Agency in 2016 to connect mission-driven technologists, designers, and strategists to the organizations who need them the most. Unity creates mission-aligned websites for nonprofits and socially responsible businesses. Alisa was previously the founding Chief Technical Officer of a media nonprofit and an award-winning web developer at a design agency.

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Brendan Andrade

SaaS Developer

Brendan is an expert in launching new SaaS (software as a service) products. He has led the creation of numerous banking applications and led multiple product teams. He is an expert in customer interviews as well as the entrepreneurial process.  It's also worth noting that he's a former Startup Weekend: Makers Edition Winner where in one weekend he led a team of entrepreneurs in the creation of a functioning wireless leash for children.

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Molly Beaton

Founder & Creative Director, Parson Lane

Molly is a graphic designer and branding expert based in Carrboro, NC. She founded Parson Lane in 2018 to help purpose-driven small business owners develop brands that elevate and inspire. Molly's mission is to craft thoughtful brand experiences that help businesses effectively tell their stories and build meaningful connections with their customers and communities. With a focus in brand identity and web design, Parson Lane offers all-inclusive, strategy-led design packages that help you see (and communicate) the big picture.

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Sunny Su

Founder & Principal, Paradigm Innovations

Sunny Su, IDSA, is an internationally-acclaimed designer, executive, and founder of Paradigm, an HKSTP 100 company. Paradigm is a global design firm that unites business strategy, human experience, & social innovation to help organizations design products, brands, & businesses that don't just grow—they thrive.

Sunny’s formidable integration of design, innovation, & strategy has helped numerous global brands (e.g. Coke, LG, Bosch) & startups (e.g. MorningBrew, Neurun, Nohbo—featured on Forbes, BizInsider, TODAYShow, SharkTank) to fundraise, develop, & launch transformative new product, brand, & digital experiences.

Commitment to Accessibility

Noel & Co. is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards.

This is one of the main reasons why we chose to work with Unity Web Agency, which is a fellow woman-owned Certified B Corporation committed to building websites that are truly accessible.

We welcome your feedback on the accessibility of this website. Please let us know if you encounter accessibility barriers by sending an email to Christina@noelandco.io.