How Do You Conduct Customer Interviews?

So you’ve decided to invest in gaining customer insights. Now how do you actually conduct the interviews?1. Define your objectivesClearly outline what you want to achieve, whether it’s refining existing products or identifying new opportunities.2. Select your…

Should You Invest in Customer Interviews?

If you’ve wondered whether you should invest time or resources into gaining customer insights by conducting customer interviews, here are a few things to consider:The power of understandingCustomer interviews are not a one-and-done for a business.Needs, preferences,…

Simple But Effective New Year Marketing Tip

As the new year begins, Noel & Co. is thrilled to reflect on 2023 — a year filled with growth, success, and meaningful partnerships. Our journey last year has been nothing short of extraordinary, and we are excited to share…

Want to bring new products or services to market?

Here’s what we’ve learned launching better made easy — a sustainability-focused online store that curates gifts that give back.In case you missed it – better made easy has been launched for about a month and a half now.If…
Noel & Co.'s gift giving guide featuring companies that make a positive impact

Noel & Co.’s “better” Gift Giving Guide

With the holidays quickly approaching, you’re likely rushing to buy the perfect gift for friends and family.Life is hard, but giving thoughtful gifts that are good for you, your loved ones, and the planet shouldn’t be.Noel & Co.’s…

Is your branding leaving money on the table?

You’ve likely heard this from us before, but we’re going to say it again – no money, no mission.Your organization needs to experience sustainable growth to thrive.And if your marketing isn’t driving profitable sales, then what’s the point?…

Are you ready for better gifting, made easy?

The big announcement we’ve been keeping a secret is finally here…We are so excited to share with you that this fall we’re going to be launching better made easy, a sustainability-driven e-commerce store to help you shop for “better”…

The Power of Market Research for Sustainable Growth

Market research is KEY to developing a marketing strategy that will drive sustainable growth.Growth happens when businesses know everything there is to know about their target market. When you do the work to understand who you’re speaking to and…

Should You Be Investing in Relationships More?

There’s no one way to do marketing.But in our years of experience, we’ve discovered that there are definitely more effective ways to do marketing.And one of our favorites by FAR is relationship marketing.The official definition of relationship…