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3 Steps to Refreshing Your Website Content Like a Pro

The halfway point of the year is a common time for website and content managers to review their efforts and see how things are going regarding their strategies.What’s going well? What’s missing? What can we do to improve and finish…
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Drive growth by becoming “fans of your fans”

When it comes to businesses and social media, one reaction we often hear from clients when we ask them about their social media strategy is a collective groan.We get it. For many small or mid-sized businesses, establishing a social media…
Noel & Co.'s gift giving guide featuring companies that make a positive impact

Noel & Co.’s Gift Giving Guide

With the holidays quickly approaching, you’re likely rushing to buy the “perfect” gift for friends and family (and before the buying “rush” that is the Christmas season). The holidays are a great opportunity to support companies that care, from their…
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Optimizing Your Blogs For SEO Success

This blog’s advice comes in the form of some SEO work. We’re specifically talking about optimizing your blog posts, and one easy way to do that is through writing the proper title and meta tags. Yes, we mean this: If…
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District C: Young Minds, Brilliant Ideas

At Noel & Co., we work to empower our clients with strategies that work. It’s why we conduct thoughtful market research and create grounded marketing strategies.  It’s why Christina and Kayleigh do a lot of work within FYSO, a pre-accelerator…
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What’s Your Unique Selling Proposition (USP)?

How are your business offerings different from your competition? *crickets* If you’re not sure, don’t feel bad. You’re definitely not the only one. Although a lot of businesses look for ways to find differentiating factors between their business strategy or…
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The Business Case For New Customer Segments

One of the first things you’ll learn as you create your Go-to-Market (GTM) plan is your target audience.  Not only will you understand the demographics of your audience — age, gender, industry — but also more specific pieces of data.…
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The Benefits of a GTM Plan

Whenever people read about our services and how we help mission-driven businesses and entrepreneurs create clever Go-To-Market (GTM) plans, they usually ask us two things: What is it?Why should I create one?  If you are wondering why you should create…
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What’s Your Elevator Pitch?

“So, tell me about what you do.” Whether it’s from family, friends, or even potential customers, it’s likely you’ve gotten this question at least once in your life.  And, if we’re being honest, a lot of us probably had this…
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Why Should I Create a GTM Plan?

At Noel & Co., one of the things we do is help businesses bring new products or services to market or take existing products or services to new markets in a clever, thoughtful, and sustainable way.  But when we start…