About Burny Wild's:
Founded by Mike Rosado in Raleigh, North Carolina, the mission of Burny Wild’s is clear:
To pack a punch in every meal, from quick bites to takeout.
Using gluten-free and plant-based ingredients, Burny Wild’s is a deliciously versatile sauce that almost anyone, regardless of dietary restrictions, can enjoy.
It’s a hot heat sauce that improves the flavor of food — without overpowering it.
Represented by Dr. Bernard “Burny” Wild — a machination of the Burny Wild creative team — the sauce has earned raving fans that are excited by its creamy texture and tolerable heat.
Although the new Burny Wild sauce was insanely delicious and was flexible enough to use in most meals, there was a glaring problem:
The team needed a plan to strategically bring their product to market.
The sauce relied on high-quality ingredients to produce its delicious and memorable flavor, something that the Burny Wild team refused to settle on when it came to costs. Additionally, they wanted to start building a relationship with Burny Wild’s new fans.
Mike and his team asked us to help launch this new product to the world by helping them develop a marketing strategy to run a successful Kickstarter campaign.
The Noel & Co. team was excited to work with Mike to help bring his vision, and his delicious sauce, to life.
The best way to go about it?
A classic go-to-market (GTM) strategy.
Our team took the time to understand what Burny Wild’s was all about. From their mission and voice to understanding any potential competitors, we wanted to learn more about them, so we could identify the best way to showcase what made them so special.
The big thing the Burny Wild’s team wanted was to build a robust base of fans that could help them spread the word about their Kickstarter campaign and get engaged with the brand.
But for any of that to happen, they first needed to build a strategy to bring these fans in.
Knowing this, we helped create a launch plan that detailed exactly what the Burny Wild’s team needed to do to build these fans and, eventually, create a successful Kickstarter campaign.
Along with highlighting key to-do’s — including finishing promotional videos, reaching out to local media, and drafting welcome emails (among a number of other action items) — we also helped the Burny Wild’s team identify where to prioritize when time and resources became limited.
This “boots on the ground” approach allowed the Burny Wild’s team to build more personalized, one-on-one relationships with their audience. From reaching out to local restaurants and chefs to connecting with local social groups, the Burny Wild’s team worked hard to connect with a variety of people all over the Triangle.
Not only were people starting to connect with the sauce. They were also connecting with the people behind it.
An incredibly successful Kickstarter campaign that raised over $11,000 and led to Burny Wild’s to be fully funded!