Could your Email and SMS marketing be driving more sustainable growth?
You might be leaving money on the table
We get it: staying on top of optimizing your ecommerce marketing strategy is tough!
From creating new campaigns every single week to finding new ways to acquire and retain customers, there’s a lot that ecommerce marketers need to take into account and manage…
…constantly.
You may be tackling the following challenges:
- You know you "should" be doing data-driven marketing, but it's really tough to set aside time to dive into your analytics.
- You're likely feeling the heat to meet bigger sales targets and striving for constant improvement in your marketing ROI.
- You have to juggle determining when to offer promotions vs. creating content focused more on brand storytelling.
- You might be wondering what times to send content, how often to send content, and how to tailor your content to different audiences.
Not to mention the fact you're constantly working to create a digital experience that is so good that your customers will tell their friends about it… and leave a stellar review!
The thing is... you don't have to do this alone!
One of the best ways to continue to kicka** and take names with your email and SMS marketing strategy is to bring on a trusted partner!
While you’re focused on staying on top of all the major strategic projects to drive growth, imagine how nice it would be to have a team of Klaviyo experts to tackle the things on your to-do list that you keep having to push off.
If you just had a few extra set of hands with expertise (i.e. no hand holding needed), it could make a major positive impact on improving your customer's experience and driving sales.
Imagine having a partner that can...
Create specific flows for each of your unique customer segments
Test, improve, and OPTIMIZE your marketing efforts
Spend hours thoughtfully diving into your marketing data to help you better understand what's working and not
Develop strategies and, if or when you’d like, help you implement more personalized digital customer experiences
We're a certified klaviyo partner with data-driven marketing strategy expertise
It's important to find the right partner who aligns with your strategy and values.
To truly take your email and SMS marketing to the next level, it's valuable to find a partner with the right level of experience and the willingness to push you outside your comfort zone.
Email and SMS optimization is one part science and one part art.
To be truly excellent you need powerful storytelling, strategic thinking, and expert-level knowledge of how to best leverage the tools you're using to amplify your impact.
Our approach to ecommerce marketing strategy
Our ecommerce marketing strategy optimization helps mission-driven organizations who struggle with an outdated strategy or limited capacity reinvigorate their audience, boost engagement, and drive sales to their online store.
And while other agencies may only specialize in ecommerce marketing strategy, our team stands by our holistic approach.
Even if you decide to have us primarily focus on email and SMS strategy in our work together, we'll give you data-driven brand insights that will make a positive impact on your entire marketing strategy.
We are committed to being true partners
We understand you know your brand best and we're simply here to support you in the most strategic way possible.
Sometimes our clients want us to dive in and implement changes while others prefer we create a roadmap for them to put into practice.
We also love to collaborate with in-house teams and preferred contractors.
One of the perks of working with a marketing consultancy is that we won't be pushing our creative on you.
Just imagine having:
A flexible, built-for-growth ecommerce marketing strategy that helps engage your audience, allowing you to generate leads and revenue even when you’re not working.
A dedicated and personalized project plan that accommodates your organization's unique needs and expectations, providing you with the peace of mind that your voice is heard.
Guidance on strategy regarding email flows, content, timing, and more to ensure your audience is getting the most optimal experience.
A holistic look at your ecommerce marketing strategy, ensuring that your strategy is properly projecting the story and experience you want your audience to see.
A pulse on ecommerce industry trends, tools, and best practices to find new, strategic ways to improve your customer experience.
Customized pricing to fit your needs
When it comes to investing in this type of work, we believe that it's important to develop a customized strategy and model to meet your specific needs.
Our offerings range from a one-time engagement where we conduct an audit and develop a roadmap for your team all the way to working closely with your team to optimize and implement email and SMS strategy for your organization throughout the year.
While we believe this work will have a positive impact on your organization's growth for years to come, if you ever feel like you’re not getting the value you paid for, we’ll stop what we’re doing and you’ll only be charged for the hours worked. Nothing more.
Want to a bit of data on the type of positive impact we can have?
Here's a snapshot of the impact our email marketing flow optimization services had on one organizations key metrics*:
*Two things to note about these metrics:
- In case you're wondering what happened in December - flow metrics often take a hit around the holidays across the board. That being said, we plan to test incorporating holiday content in this client's flows in November and December to see whether that can offset the seasonal dip.
- The Click Rate analysis is now impacted by the Apple iOS updates. Given this, we focus more on email engagement, place order rate, and revenue per recipient when measuring flow performance. However, it's still helpful to make note of trends over time.
Maybe not! There are some businesses that don’t rely on email and SMS that find a lot of success.
But just because these businesses succeed without it, doesn’t mean you will.
The truth is that email marketing is quickly becoming the best place to nurture relationships with your audience, clients, and customers. Frankly, it’s where many of our clients make the most money!
During our free, 30-minute strategy session, we’ll help you understand whether or not an email marketing strategy makes sense for you and your business!
Although we do have extensive experience in a number of different industries, we understand that we can’t hold expertise in all.
That’s why we spend a portion of our time solely dedicated to learning more about you and your business. We’ll chat with you, as well as interview key stakeholders and people that fit your “personas” to better understand your business and what your audience is looking to see from you.
Using this information, we’ll then be able to craft a strategy that’s more suited to your business, its industry, and the people you serve.
Great question!
We’ll first take time to learn more about you, your business, its industry, and the people you serve.
This may include interviews with key stakeholders, employees, and any person you feel fits your “persona.” Of course, we’ll also spend time learning more about you and your business, as well as the goals you have for your email and SMS strategy so that it is tailored to your needs.
Afterward?
It’s about strategy and implementation.
We’ll craft a strategy tailored to your needs and, with your approval, help you execute it properly. Additionally, we’ll help train you and your team to execute this strategy as well so that you can move forward with or without us!
We aim to not only assist but also empower you and your business for long-term success!
Spots are filling up!
Although we’d love to work with everyone, we only take on a handful of new clients each quarter because we're dedicated to ensuring we can give you the in-depth strategic service you deserve.
As we work to scale we can only serve 4 more clients through the rest of this year.
With that said, we understand that you likely have a lot of questions. We want to make this decision as easy and risk-free as possible, so here’s a list of questions we’ve been asked in the past that have helped clients feel confident and secure about their decision to work with our team!
How can you get started?
Simply click the “Let’s Connect” button below and fill out our form!
You’ll then hear back from us to schedule a free, 30-minute strategy session where we learn more about you, your business, your email marketing needs, and why we and could be a great fit.
If we’re a good fit for you, we’ll put together a proposal outlining the plan and timeline for an initial pilot project for us to demonstrate the value of a partnership along with the different levels of engagement and investment if you decide you would like to work with us on an ongoing basis.
