Lo & Behold

Taking a local brand digital


Lo & Behold is a stunning natural skincare brand created by Lizzie Chadbourne that creates 100% natural, non-toxic, and responsibly sourced products. The company had achieved consistent, organic growth over the last 10-years through purchases at markets and through retail as customers were in love with the beautifully scented products made from ingredients sourced from local women-owned farms. However, Lo & Behold needed a digital strategy to begin building relationships with new customers that would order directly from their online store.


Brand Strategy

Lo & Behold already had a strong brand developed through their collaboration with a local female artist and through high-end product photography.

However, in order to get to the next level, the brand needed elevated storytelling, clear messaging, and identify new opportunities to engage with customers.

Noel & Co. worked with Lo & Behold to create an ideal customer persona. We then identified opportunities along the entire "marketing funnel" from building product awareness > inspiring consumers to get engaged with the brand >  making a purchase > becoming a raving fan to begin building relationships with customers. 

Digital Marketing

To support the Lo & Behold team in becoming savvy digital marketers, Noel & Co. worked with them to create a clear digital strategy across multiple channels.

Facebook & Instagram Advertising:

  • Trained the team on how to use the Facebook & Instagram advertising manager, including the creation of a training video
  • Created a test advertising campaign using two marketing videos to identify which content would be most engaging. One of the two test campaigns led to a 3.4x immediate return and the campaign as a whole generated 5,898  brand impressions.

E-mail Marketing:

  • Recommended increase e-mail marketing to weekly e-mails. This led to an initial increase in sales before leveling off. However, in the long run, we anticipate it to keep the brand "top of mind" with customers.

Instagram Stories:

  • Given the brand's high engagement on Instagram, set a goal of making 8-10 Instagram stories each month.

Instagram Tiles Strategy:

  • Created a grid with recommended content topics to begin creating a consistent messaging strategy and better-incorporating storytelling

Operational Strategy

Noel & Co. recommended Unity Web invest in implementing the Entrepreneurial Operating System as a strategic system for management.

Noel & Co.’s participation in the process led to the development of a two-page high-level business plan that clarified Unity Web’s target customers, core focus, and strategic direction.

Strategic planning
Marketing analytics

Marketing Strategy

Noel & Co. has also worked on marketing strategy for both Unity Web Agency and played a consultative role with a strategic marketing retainer client.

This work has included:

  • E-mail Marketing
  • Copywriting
  • Lead Magnet Creation
  • Professional Photography
  • Blog writing
  • Multiple platform campaign development


The improvements to Unity Web Agency's marketing & business development processes allowed it to land more qualified leads, grow their team, and cut their expenses so much so that their net profit increased by 400% in one year.