Unity Web Agency

Building a foundation for growth


Unity Web Agency had been growing steadily based on word-of-mouth referrals and was starting to get approached by larger, mission-driven organizations that were interested in investing in higher stakes website redesign projects. Unity Web needed to develop a more sophisticated business development process & marketing strategy to demonstrate their expertise in providing high quality, accessible website designs.


Business Development Strategy

Noel & Co. designed and developed a new business development proposal template to demonstrate Unity Web's expertise and design capabilities.  Prior to our work together, Unity Web had standard word doc proposals.

Noel & Co. also worked with Unity Web to develop a business development process that would build a strong relationship with new potential customers and grow their business.

The improvements to Unity Web’s business development process had a direct impact on closing $155k in new business deals for Unity Web in 2019. 

Christina standing at front of a room during a workshop with sticky notes behind her

Workshop Development & Facilitation

To improve Unity Web's service offerings, Noel & Co. developed & facilitated design thinking workshops to support the website redevelopment process with two key clients.

These workshops focused on helping teams:

  • Gain deeper understanding of their customers needs through in-person or video customer interviews
  • Identifying their vision for the future of their website
  • Brainstorming and mapping out key priorities for website functionality 

Operational Strategy

Noel & Co. recommended Unity Web invest in implementing the Entrepreneurial Operating System as a strategic system for management.

Noel & Co.’s participation in the process led to the development of a two-page high-level business plan that clarified Unity Web’s target customers, core focus, and strategic direction.

Strategic planning
Marketing analytics

Marketing Strategy

Noel & Co. has also worked on marketing strategy for both Unity Web Agency and played a consultative role with a strategic marketing retainer client.

This work has included:

  • E-mail Marketing
  • Copywriting
  • Lead Magnet Creation
  • Professional Photography
  • Blog writing
  • Multiple platform campaign development

The Results

The improvements to Unity Web Agency's marketing and business development processes helped increase their net profit by 400% in one year and allowed them to onboard a dedicated marketing professional to their team. This hire allowed them to further their marketing initiatives and has led to more leads via organic search, including a six-figure deal!