Unity Web Agency had been growing steadily based on word-of-mouth referrals and was starting to get approached by larger, mission-driven organizations that were interested in investing in higher stakes website redesign projects. Unity Web needed to develop a more sophisticated business development process & marketing strategy to demonstrate their expertise in providing high quality, accessible website designs.
Business Development Strategy
Noel & Co. designed and developed a new business development proposal template to demonstrate Unity Web's expertise and design capabilities. Prior to our work together, Unity Web had standard word doc proposals.
Noel & Co. also worked with Unity Web to develop a business development process that would build a strong relationship with new potential customers and grow their business.
The improvements to Unity Web’s business development process had a direct impact on closing $155k in new business deals for Unity Web in 2019.
Workshop Development & Facilitation
To improve Unity Web's service offerings, Noel & Co. developed & facilitated design thinking workshops to support the website redevelopment process with two key clients.
These workshops focused on helping teams:
- Gain deeper understanding of their customers needs through in-person or video customer interviews
- Identifying their vision for the future of their website
- Brainstorming and mapping out key priorities for website functionality
Noel & Co. recommended Unity Web invest in implementing the Entrepreneurial Operating System as a strategic system for management.
Noel & Co.’s participation in the process led to the development of a two-page high-level business plan that clarified Unity Web’s target customers, core focus, and strategic direction.
Noel & Co. has also worked on marketing strategy for both Unity Web Agency and played a consultative role with a strategic marketing retainer client.
This work has included:
- E-mail Marketing
- Lead Magnet Creation
- Professional Photography
- Blog writing
- Multiple platform campaign development
The improvements to Unity Web Agency's marketing and business development processes helped increase their net profit by 400% in one year and allowed them to onboard a dedicated marketing professional to their team. This hire allowed them to further their marketing initiatives and has led to more leads via organic search, including a six-figure deal!